Streaming on YouTube: The Benefits of a Bigger Audience and Better Revenue Share

Streaming on YouTube: The Benefits of a Bigger Audience and Better Revenue Share

Alex Pickett
Alex Pickett

January 12, 2023

Streaming on YouTube: The Benefits of a Bigger Audience and Better Revenue Share

While streaming on Twitch remains popular, many streamers are looking to capitalize on the larger audience, better revenue share, and improved engagement tools offered by YouTube. With that platform’s ever-growing population of viewers and new audiences to reach, streaming on YouTube could be the answer for anyone looking to make a career out of streaming. This post will cover why some streamers should consider  YouTube as their platform and, if they do choose YouTube, how to maximize the tools available to them, including Tangia’s engagement features.

The Pros and Cons of Streaming on Twitch Versus  Streaming on YouTube

There are several pros and cons to consider when deciding between Twitch streaming and YouTube streaming. One of the main advantages of Twitch is the platform's focus on live content, which allows streamers to connect with an audience in real time and create a highly interactive and personalized experience. Twitch also has a strong community of gamers, making it a great platform for streamers who specialize in gaming content.
On the other hand, YouTube has a larger overall user base and a wider range of content categories, making it a more diverse and potentially lucrative platform for streamers. YouTube also has a strong emphasis on SEO, which can make it easier for streamers to reach a larger audience through the platform's recommendation algorithm.
However, YouTube’s strict content guidelines are one potential downside of YouTube; these guidelines can make it harder for streamers to monetize their content. YouTube also has a higher threshold for monetization, requiring streamers to have at least 1,000 subscribers and 4,000 hours of watch time in the past year before they can start earning revenue from ads. Which can make it more difficult for streamers to get started on Youtube.
Ultimately, deciding between Twitch streaming and YouTube streaming comes down to an individual streamer's goals and target audience. Both platforms have their own benefits and drawbacks, and it's important for streamers to weigh them before making a decision.

Better Revenue Share on YouTube

If you share content on YouTube, you know how important it is to monetize your channel and earn revenue from your videos. In the past, YouTube's revenue share was fairly low, with the platform taking a significant cut of the ad revenue generated from your videos. However, in recent years, YouTube has made efforts to increase the revenue share for creators, making it easier for them to earn money from their content.
In 2021, YouTube announced that it would be increasing the revenue share for creators from 55 percent to 70 percent. This means that creators will now receive a much larger portion of the ad revenue generated from their videos, allowing them to earn more money for the time and effort they put into creating content.

The Need for Engagement Tools like Tangia on YouTube

While the increased revenue share on YouTube is certainly welcome news for creators, it's important to remember that monetization is not the only way to earn money on the platform. Engaging with your audience and building a strong community can also be a valuable source of income. This is where tools like Tangia can be helpful.
Tangia is a platform that allows creators to engage with their audience through a wide range of interactions. Viewers can send AI-generated stable diffusion images, send in AI TTS, draw over the stream, send in TikToks, control the streamer’s game, play memes on stream, and much more! These tool bring the expected level of engagement usually found on twitch over to YouTube in a single, easy-to-use platform.

Reaching New Audiences on YouTube and Migrating Your Current One

While engaging with your current audience is important, it's also crucial to think about reaching new viewers. There are several strategies for growing your audience on YouTube and migrating viewers from other platforms.
One way to reach new audiences is through YouTube's recommendation algorithm. This algorithm suggests videos to viewers based on their viewing history and interests. By optimizing your titles, tags, and descriptions, you can increase the chances that your videos will be recommended to viewers who are likely to be interested in your content.
You can also use social media to promote your videos and reach new audiences. Sharing your videos on platforms like Twitter, Instagram, and Facebook can help you reach people who might not otherwise discover your content. Growing your content outside of the stream is very important!

Monetizing Your YouTube Channel: Tips and Strategies

In addition to increasing your revenue share and using tools like Tangia, there are several other strategies you can use to monetize your YouTube channel. One strategy is to use YouTube's Super Chat feature, which allows viewers to pay to have their comments highlighted in a live stream. This can be a great way to engage with your audience and generate additional revenue. It isn’t quite as good as what’s built into Twitch, but Tangia brings a lot of great features to YouTube!
Another option is to use YouTube's merchandise shelf, which allows you to sell branded merchandise directly to your viewers. This can be a great way to monetize your channel and offer something unique to your audience.
Sponsorships and brand deals are also a popular way to monetize a YouTube channel. By partnering with brands and promoting their products or services in your videos, you can earn a commission or a fee for your work. Sponsorships are complex and are a topic that we have dedicated entire blog posts to.

Building a Strong Community on YouTube

Twitch streamers should consider YouTube as a great growth platform because of its focus on video and short-form content. In today's digital age, consumers are constantly bombarded with information and are seeking ways to quickly and easily consume content. Short videos provide an easy and engaging way for streamers to communicate their message and connect with their audience.
Additionally, YouTube's algorithms prioritize video content, making it more likely for streamers to reach new audiences through the platform. By creating high-quality, informative, and entertaining video content, streamers can effectively showcase their personality and skills and attract new viewers to their Twitch channel or to their YouTube live streams.
Overall, YouTube's focus on video and short-form content, combined with its algorithms and targeted advertising capabilities, make it a powerful growth platform for Twitch streamers looking to reach new audiences and increase their brand awareness.

Switching to YouTube from Twitch: Final Thoughts

Streaming on YouTube provides streamers with a larger audience, better revenue share, and access to powerful engagement tools like Tangia. By leveraging these advantages of the platform, it’s possible to maximize the potential of streaming on YouTube and grow your reach. With the right strategy and commitment, streamers can create a successful career out of streaming on YouTube. ‍
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