Why Kick Streaming Offers a Better Revenue Split
May 16, 2023
If you’re a livestreaming enthusiast, you might have heard of Kick — a brand-new streaming platform that promises to revolutionize the industry. Launched in January 2023 by the cofounders of Easygo Gaming and Stake.com, Kick is available on the web and on iOS and Android devices for streamers and viewers alike.
Although new to the party, Kick has already started ringing some bells as potentially being able to dethrone Twitch, the current streaming giant! It’s in the beta phase right now but still manages to promise better days for streamers everywhere.
This is because Kick offers a range of features that make it stand out from other streaming platforms. But Kick’s most appealing feature is its revenue split system, which gives content creators a higher percentage of the money they earn from subscriptions, donations, and ads.
In this article, we’ll explore all the reasons that Kick streaming offers a better revenue split. So stay tuned until the end to find out how much you can achieve on this platform and how much fun you can have along the way!
Eddie Craven, who owns Kick, is also the founder of Stake Casino, a leading online casino that offers a variety of games, such as slots, blackjack, roulette, and poker. Via Stake.com, Eddie Craven has heavily sponsored Kick, providing financial support and exposure to the streaming platform and its streamers, which ultimately enables Kick streaming to offer a better revenue split.
Moreover, just to be clear, Stake Casino is not just another online casino. It’s a crypto-gambling online casino that aims to provide a fair and transparent gaming experience to its customers. Unlike traditional casinos, which are negative-sum businesses that rely on the house edge to make profits from the majority of losers rather than the few winners, Stake Casino is a provably fair casino that uses cryptographic algorithms to ensure that the outcomes of games are random and verifiable.
All this has come about because, in October 2021, Twitch announced a partial gambling ban, targeting slots, roulette, and dice games on sites that are not licensed in the U.S. Unfortunately, this also included Stake Casino — and Twitch streamers who primarily streamed casino and gambling games were practically abandoned by their streaming platform.
After Twitch banned gambling streaming and, furthermore, instituted new, stricter policies for livestreaming, many streamers found themselves between a rock and a hard place. Consequently, a need for a platform that put streamers first and gave them more control and freedom over their content arose. And this ultimately paved the way for Kick to kick in.
Kick Makes Its Money from Stake Deals
Similar to how Delta Airlines built its own fuel refinery to produce jet fuel for its operations in the northeastern U.S. (thus reducing its fuel costs), Kick makes its money from Stake deals (thus reducing its reliance on streamer revenue cuts).
Moreover, as Trainwreckstv puts it, “Kick will partner with the world’s leading advertisers to generate cash flow.” And because Kick streaming offers a better revenue split for creators, the streaming platform seeks to attract the best creators who, in turn, will pull the best advertisers to Kick.
Another reason Kick offers a better revenue split is that it’s likely here to stay. Unlike other streaming platforms (such as Mixer) that have failed to compete with Twitch, Kick has a cost model that makes it sustainable and attractive to streamers. Kick gives 95 percent of revenue to streamers, while taking only five percent for itself. This means that streamers can earn more money from their content, and this gives them more incentive to join and stay on the platform.
Moreover, Kick has lower operating costs than other online gambling services, such as DraftKings and FanDuel. These services spend a lot of money on marketing and advertising to attract customers and generate revenue. Kick, on the other hand, relies on its partnership with Stake.com, which provides financial support and exposure to the platform and its streamers. Kick also benefits from the word-of-mouth and social media influence of its streamers, who have millions of followers and fans across different platforms.
And many renowned creators have already joined Kick, so others are following their lead. Among the popular streamers on Kick are Adin Ross, Trainwreckstv, Roshtein, and Ac7ionMan. These streamers have a loyal fan base and lots of viewers on the platform. According to Stream Charts, a website that tracks streaming data, Kick is showing promising trends for further growth. Just a month ago, in April 2023, Adin Ross (a former Twitch star) topped the charts with 7.6 million hours watched. Trainwreckstv and Roshtein were second and third, respectively. While Adin Ross streams mainly in the Just Chatting category, the other two continue to stream primarily in the Slots & Casino category, thanks to Kick’s more lenient rules when it comes to this genre.
In addition to Kick’s monetization policy, another big difference between Kick and Twitch is that Kick has a section dedicated to gambling. While Twitch has banned unlicensed gambling (and adversely affected gambling streamers), Kick takes a more lenient approach by allowing streamers to participate in gambling and slots. In addition, to make navigation easier, the site even has a section dedicated to gambling.
When compared with other platforms, Kick also has laxer rules when it comes to content and more transparency concerning its policies. Kick allows streamers to create the content they want without any interference or censorship. It also has clear and consistent policies that are fair and respectful to its streamers and does not favor certain streamers over others or ban streamers without proper justification.
Yet another reason the Kick streaming platform offers a better revenue split is that it’s good for growth. Kick has a new audience and features a lot of content that would not usually be featured on other platforms, such as gambling streaming. Gambling streaming is one of the most popular and lucrative categories on Kick, as it attracts millions of viewers who enjoy watching streamers play slots and casino games.
Kick has a section dedicated to gambling, which makes it easier for viewers to find and watch their favorite streamers. Other platforms, such as Twitch, have banned or restricted gambling content, which has affected many streamers who relied on this genre.
Moreover, Kick also has a more generous and innovative monetization system that rewards streamers for their content and performance. Unlike other platforms that take a large cut of the revenue from streamers, such as YouTube (70 percent) and Twitch (50 percent), Kick only takes 5 percent, leaving 95 percent for the streamers. This means that streamers can earn more money from their subscriptions, donations, and ads. Furthermore, unlike other platforms that take as long as a month to pay out streamers, Kick features a same-day payout, which allows streamers to access their money faster and easier.
In addition to all this, the streaming platform also has more monetization features that won’t restrict creators to subscriber count only, such as steady income based on hours watched and total viewers you stream to. Kick will charge a constant average based on the hours watched and the total number of viewers that attend the streams. This means that streamers can earn money regardless of how many subscribers they have, as long as they have a consistent and engaged audience.
Kick also allows multistreaming, which means that while you’re streaming on Kick, you can also stream on other platforms. This gives streamers more exposure and reach. Other platforms, such as Twitch, do not allow multistreaming.
Yet another reason why the Kick streaming platform offers a better revenue split is that it creates competition in the streaming industry.
Twitch has been an unchallenged market leader for a long time, but now Kick is making a play for some of the top Twitch streamers. Kick gives streamers more freedom, flexible rules that allow room for more creativity, and a better revenue split that rewards them for their hard work and talent. It’s a platform that challenges the dominance of Twitch and offers a viable alternative to streamers who are looking for more benefits and opportunities.
Moreover, Kick also creates competition among its own streamers, as it’s a new platform that has many vacant seats that are quickly filling up. Every streamer on Kick is doing their best to create the best of the best content, to attract and retain viewers and fans.
Adding to our list of reasons, the Kick streaming platform offers a better revenue split because it’s not like the rest of the industry. Kick is not one of those streaming platforms that met an unfortunate fate, such as Mixer, Caffeine, or DLive. These platforms failed to compete with Twitch and attract enough streamers and viewers to sustain themselves. They also failed to offer enough incentives and features to keep their streamers and viewers loyal and satisfied.
Kick, on the other hand, has directly locked horns with Twitch by offering great incentives to its streamers and viewers. Kick offers a better revenue split, a more generous and innovative monetization system, a more lax and transparent policy, more diverse and varied content, and a more user-centric platform. Kick is a platform that appeals to streamers and viewers who are looking for more freedom, flexibility, and fun in their streaming experience. Kick is a platform that has the potential to rival Twitch and become the next big thing in the streaming industry.
Twitch is a subsidiary of Amazon, one of the largest and most powerful companies in the world. Amazon provides Twitch with a lot of resources and support, such as AWS, its cloud computing service. Twitch, as such, uses AWS to host its streams, store its data, and deliver its content to millions of viewers around the world.
However, using AWS is not cheap. AWS charges for its services based on usage, such as computing, storage, bandwidth, and so on. This means that the more streams and viewers Twitch has, the more it has to pay for AWS. But since Twitch is owned by Amazon, it is basically just paying its own parent company.
Kick also uses AWS’s live streaming services to host its streams and deliver its content. However, unlike Twitch, Kick has to pay for AWS as an external customer. This means that Kick has to pay more for AWS than Twitch does. On the other hand, this also means that Kick has more motivation and determination to grow its platform and offer a better service to its streamers and viewers. Kick has to offer a better revenue split to its streamers and viewers to attract them to its platform and compete with Twitch.
Conclusively, as seen above, Kick is not just like any other live-streaming platform; it is a YOU-centric platform. It values its content creators above everything else and empowers them to create the content they want without any restrictions or limitations.
As such, Kick is a great alternative to established platforms like Twitch, which have been criticized for their inconsistent policies, unfair bans, and favoritism toward certain streamers. It’s a platform that respects its streamers and rewards them for their hard work and creativity.