Twitch Streaming without Talking
December 8, 2022
While most people who game on Twitch do talk and engage with chat, it’s definitely possible to make engaging live content without showing your face or speaking. No matter what your reason is for not wanting to talk in your Twitch stream, it’s important to choose the right game, understand your audience, and set the right expectations.
Twitch was designed as a social platform — people come to Twitch to build community and engage with other people. So a streamer who isn’t narrating their actions and chatting will be appealing to a small subset of Twitch viewers: passive viewers who are interested in the content of a stream, rather than engaging with content creators. With this in mind, you should select the games you play carefully. For example, you probably won’t want to choose a game like Call of Duty: Warzone 2.0, since there are thousands of streamers playing this game, including some large personalities. If you also choose to stream this game, you probably won’t retain many viewers, if any.
Instead, you should focus on story-rich games that are fun to watch on their own, such as BioShock, The Last of Us, and Red Dead Redemption. These games are fun to play and fun to watch. They are visually stunning and offer many hours of quality gameplay. You should also pick a game that you’re good at. If someone is watching your stream for the sake of watching the game content, they’ll expect the streamer to be fairly good at the game. Constantly dying, losing, and resetting will be a huge turnoff for viewers who are trying to watch a story-rich game. Keeping viewers immersed is very important. You might also think about tailoring your content to be used as a background stream, or comfort stream, by playing peaceful and relaxing games such as Minecraft and Stardew Valley.
Viewers who are watching your stream solely to see the game being played are likely people who don’t have a device that can support the game, or people who’d rather enjoy watching the story than investing money, time, and effort in playing the game themselves. With this in mind, you’ll want to focus on stream and game quality. Try to maximize the graphics and stream bit rate as much as possible, to make the viewing experience as pleasant as it can be. Viewer retention is a very important metric to track to optimize for stream growth! And pause the game during ad breaks when possible! A huge downside of Twitch is that content doesn’t stop when an ad plays, so viewers who are stuck with the ads will miss a good chunk of content. If you know that an ad is coming up, pause the game and utilize a tool like Words on Stream to keep viewers who don’t have to watch ads engaged while the viewers watching ads catch back up. This will also make your stream feel much more alive, even if you’re not speaking.
Viewers who tune into your channel will probably not be very active chatters; rather, they will be watching you stream similar to how they would watch a TV show. Don’t be discouraged if you aren’t seeing a crazy amount of chat activity. Your focus should be on delivering a consistent high-quality experience that highlights the story and content of the game you’re playing. You should clearly communicate to viewers that your stream is a gameplay-only experience, and that you will not be speaking on stream. This should be communicated through the stream title, channel biography, and channel panels. New viewers will know what to expect when they arrive at your channel and will be much more likely to stick around. Setting expectations for yourself and for your viewers will increase viewer retention and content quality.
You can deploy a virtual character or VTuber model, created with a tool like VRoid Studio, to make your streams feel more personal without exposing your real face or even speaking. This can help personify the stream and can help with viewer retention, while also differentiating you from other creators. You can even carry this persona over to You Tube, Twitter, and TikTok, and that may improve video and post engagement, which ultimately improves your growth. Save your VODs! Your VODs are the source for making content for other platforms. You should clean up and upload your content to YouTube and TikTok so you can reach new audiences and viewers. This is the best way to make the most of the several hours it takes to stream and play your games. Streaming to multiple platforms can increase your visibility and allow viewers to choose the platform they prefer to watch your content on. Consider using tools like Restream so you can stream to Twitch, YouTube, and Facebook all at the same time. This is a simple way to really improve your stream's growth and reach.
Viewer engagement is still very possible, even if you’re not speaking! In addition to the aforementioned tips, consider one of the many great extensions available for Twitch and for other platforms, including Tangia — which allows users to engage with your stream in a meaningful, entertaining way: they can participate in the content creation process through Memes on Stream and AI TTS, and enjoy many more interactive Tangia features!