How to Make Your TikToks and YouTube Shorts Go Viral

How to Make Your TikToks and YouTube Shorts Go Viral

Alex Pickett
Alex Pickett

January 29, 2023

How to Make Your TikToks and YouTube Shorts Go Viral

Are you looking to make your TikToks and YouTube Shorts go viral? With more than 2 billion monthly active users on TikTok and 2 billion monthly users on YouTube, the potential for your videos to reach a large audience is enormous. However, with so much content being created every day, making videos that stand out can be a challenge. Fortunately, there are a few tips and tricks you can use to improve your chances of going viral with your TikToks and YouTube Shorts. From improving viewer retention to following trends and setting your own, this guide will give you a comprehensive overview of how to make your videos stand out, so you get the views and engagement you desire.

Improve Viewer Retention

First, make sure your videos are engaging and interesting from start to finish. A great way to do this is by using an attention-grabbing hook in the beginning of your video. A hook can be a dramatic reveal, a comedic punchline, or a shocking revelation — something that will make people want to stick around to watch the rest of your video. In addition to using a hook, it's also important to keep the content of your video fresh and exciting throughout. You can achieve this by varying the pace of your video, using different camera angles, and incorporating elements such as music, special effects, and animation.
Another way to improve viewer retention is to keep your videos short and sweet. TikToks and YouTube Shorts are meant to be short and catchy, so make sure your videos don't drag on for too long. This will help you keep your viewer's attention and make them more likely to watch your entire video.
Finally, adding captions to videos is a great way to improve viewer retention. This makes it easier for viewers to follow along and understand what's happening in your videos, even if they're watching with the sound off or in a noisy environment. Captions also make your videos more accessible to a wider range of viewers, including those with hearing impairments. A video with higher viewer retention is significantly more likely to go viral than one that has a low viewer retention. You should try different content styles to see what retains the most viewers.

Make a Great Hook

As we just mentioned, your video’s hook is critical to making sure your viewers stick around to watch the entire thing. And to make your hook great, it’s important to make it visually interesting. You can do this by using popular memes, intriguing introductory prompts, or shocking material. For example, you could start your video with a popular meme or effect that is related to your content in some way. Another effective hook is to ask a question or keep viewers guessing until the end of your video.
Using a catchy phrase or tagline can be an effective way to grab a viewer's attention. This can be a question, a statement, or even a song lyric. For example, you could start your video with the phrase "Are you ready for the most epic dance battle of all time?" or "The secret to perfect pancakes revealed." This will immediately capture a viewer's attention and make them want to stick around to see what the video is about.
Lastly, starting with a surprising or unexpected moment can be a great way to capture your viewer's attention. This could be a dramatic reveal, a comedic punchline, or a shocking revelation. For example, you could start your video with a person seemingly doing a normal activity, like cooking, and then reveal that they're actually cooking on a volcano. This will make your viewer want to stick around and watch the rest of the video, to see how the story unfolds. To sum up, there are three key ways to craft an effective video hook:
  1. Make it visually interesting.
  1. Use a catchy phrase or tagline.
  1. Start with a surprising or unexpected moment.

Post Consistently

Consistency is key when it comes to making your TikToks and YouTube Shorts go viral. One of the most effective ways to do this is by setting a schedule and sticking to it. For example, if you want to post new content every day, make sure you have a video ready to go each day. Another way to ensure consistency is by using a content calendar. This will help you plan out your videos in advance, so you're never scrambling to come up with something to post. It will also help you keep track of your posting frequency, so you can make sure you're meeting your goals. Another tip for consistency is to take advantage of trends. If there is a trend that fits your niche, take advantage of it and make a video on that topic. This will help you attract more viewers and increase the chances of your videos going viral.
Consistently good content will lead to people consistently sharing your content. It's important to make content that people want to share, because when people share your videos, they have greater visibility and reach. When someone finds your content valuable or interesting enough to show it to their own followers, that can lead to more people watching your videos.
This is especially true on social media platforms like TikTok and YouTube, where algorithms often prioritize content that is shared more. When your videos are shared more, they will be more likely to be recommended to others, which will help increase your views and ultimately your chances of going viral. In addition, when your content is shared, it can help to establish you as an authority in your niche, and ultimately attract more followers and viewers. Overall, making content that people want to share is crucial for growing your audience and increasing the chances of your videos going viral.

Follow Trends and Set Trends

Following trends — and setting your own trends — is a great way to make a video go viral. For example, if a certain game becomes popular, you can create gameplay or tutorial videos featuring that game. This will help your video to be seen by more people, as it aligns with a current trend, and that means people are more likely to watch and share it. However, you can also set your own trends and not just follow others. For example, if you have a unique way of playing a game or a unique strategy, showcase it in your videos. This will help you stand out from the crowd and attract more viewers.
Another tip for setting your own trends is to be creative and try new things. For example, instead of just showcasing the traditional gameplay, you can try a different style of video like speedrunning, or you can show a different perspective like playing the game in virtual reality.
In addition, it's important to be authentic and true to yourself. People can tell when someone is being fake or trying too hard to be someone else. For example, if you're a streamer, instead of just streaming the game, you can add your own commentary, share your personal experience with, and thoughts about, the game. This will make your videos more relatable and interesting for the viewers.
By following these tips, you'll be well on your way to making your gaming videos go viral! Remember, it takes time and hard work, but with the right approach, you can make it happen.
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